The Austrian Presidency of the Council of the European Union will initiate a debate about key challenges for the European cultural, media and creative sectors in the digital age. The conference ‘Challenging (the) Content‘ aims to give impetus to the debate. Content, creativity and culture are areas of great economic potential for Europe. A better coordinated policy, not only for a digital single market, but for ‘content made in Europe’, can significantly strengthen the quality of information and cultural digital content. In addition, Europe must find answers in the fight against hate speech, fake news and other manipulative information sources.
The rapid technological change has created new and powerful players. This forces everybody in the cultural, media und creative industries to evaluate their hitherto existing competitive strategy and to consider new alliances.
The European Creative Hubs Network was invited to participate in this event and contribute on the discussion on the ‘Survival of the fittest or teamwork: alliances and innovation to European content for the future’, focusing on the Successful synergies in the cultural, media and creative industries at the EU level, a conversation together with Tânia Santos from ECHN, Ludovic Blecher from Google, Harry Verwayen from European Foundation and Walter Zampieri from European Commission. This was part of the discussion about content, copyrights and creative creation at the event Challenging the Content, organized by the Austrian Presidency of the Council of the European Union.